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Presets are like Instagram filters, they change the colors and tones of the photo you apply it to.
Presets are made by professional photographers that created them to stand out and be unique.
Our presets work with a program & app called Lightroom, created by Adobe.
Adobe Lightroom is a mobile app and a desktop program to edit photos, the mobile app is free and desktop version is not.
Camera Raw is the color editing tool inside Adobe Photoshop, the presets you buy in here can be also use in Camera Raw inside Photoshop.